Job Description
We are looking for a Digital Marketing / SEO Specialist to join our team in Karachi. Candidate should be passionate about digital marketing, have a strong understanding of SEO and able to develop & implement effective marketing strategies to drive website traffic, increase brand awareness and generate leads.
Requirements
- Around 4 years of experience in e-retail/digital/ecommerce, with prior experience in a role directly accountable for business sales and growth
- Analytical background
- Google Analytics proficiency required
- Good understanding of the ecommerce end-to-end tech Shopify stack platform
- Experience with running Digital Ads on Meta and Google Platforms.
- Utilize search engine optimization (SEO) techniques to improve the organic visibility of the e-commerce website and increase its rankings in search engine results.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive revenue growth for retail brand.
- Conduct market research to identify customer trends, preferences, and behaviors to inform marketing strategies.
- Plan and implement online advertising campaigns across various platforms (such as Google Ads, social media platforms, and affiliate networks) to increase brand visibility and drive traffic to the e-commerce website.
- Optimize website content, landing pages, and user experience to improve conversion rates and maximize sales.
- Manage and optimize paid advertising campaigns on Meta, including pay-per-click (PPC) and display advertising, to drive targeted traffic and generate sales.
- Implement and manage email marketing campaigns to nurture customer relationships, drive repeat purchases, and increase customer lifetime value.
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas of improvement and optimize marketing strategies for better ROI.